Hi, I am Aastik

Product Management Professional | IIM Alumnus

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As a Product Management professional, I bring a unique blend of technical expertise and business acumen to the table. With an MBA from IIM Amritsar and an engineering degree in Computer Science from Delhi University, I have a strong educational foundation that supports my practical experience in the field.

Driven by a passion for creating impactful products, I aspire to develop solutions that are of the people, by the people, and for the people. My goal is to continue leveraging technology to make everyday processes more efficient and user-friendly. My ability to understand and anticipate the needs of users allows me to design and implement products that streamline processes and drive productivity.

Core Competencies and Expertise

Primary Skillsets that helped me master the art of product management and driving product excellence

Core Skills

Product Road Mapping
Agile Methodology
Market Research (Primary & Secondary)
Data Analysis
Wireframing
SQL
Product Strategy
User Journey
Requirement Gathering
Scope Documentation
Business Analysis

Soft Skills

Stakeholder Management
Problem-Solving
Strategic Thinking
Collaboration
Effective Communication
Prioritization
Analytical Mindset
Time Management
Empathy
Negotiation
Adaptability

Tools

Career Timelines

Product Consultant

Draup, Inc

Developing products for clients and internal business teams to automate custom report requests, enhancing operational efficiency through streamlined processes.

PRESENT

Category Manager

Urban Company

Managed Home Appliances category across Chandigarh, Ludhiana, Amritsar, Mohali, and Panchkula regions by leading. Identified performance bottlenecks, devised corrective solutions, and owned end-to-end strategic implementation.

JAN

2022

AUG

2021

MBA

Indian Institute of Management (IIM) Amritsar

Product Analyst

PSB AdZone

Transformed platform user data into actionable insights and identified patterns to identify user behavior for maximizing customer engagement.

JUN

2019

JUN

2017

B.Tech

University of Delhi

Computer Science

JUL

2013

A Journey of Learning, Growth, and Achievement

AUG

2024

Product Manager

Univo Education

Driving impactful product innovations, including successful Referral Program & process automation, achieving significant revenue growth and operational efficiency.

Product Case-Studies

Comprehensive Product Case Studies: Showcasing Innovative Solutions

Increase the number of Text Reviews for the online food-ordering business of Zomato

Curious about how boosting text reviews could revolutionize Zomato's business? Wondering how this simple change can dramatically enhance customer trust? Dive into our in-depth analysis to uncover the surprising solution and its powerful impact.

Product Teardown

Writing a Review on MYPROTEIN

Are you struggling to find the perfect protein that matches your health goals? Discover the ultimate solution as we delve into the User Experience and uncover the secrets of the MyProtein mobile app.

Product Teardown

New User Onboarding on BookMyShow

Planning a night out to catch the latest movie with your friends or family, but worried about a sold-out show? Discover BookMyShow for a seamless booking experience. But is the onboarding process as smooth as promised? Let’s find out.